BIWON — Brand Identity for a Korean Fine Dining
BIWON is a Korean fine dining brand built on a simple belief: true luxury is
not excess, but purity. The goal was to capture the quiet poetry of Korean
ingredients.
Drawing on an aesthetic of emptiness, a Korean curve is abstracted into a
minimal symbol, while deep green, warm ivory, and widely tracked sans-serif
type hold a restrained mood. The identity runs across the logo and grid, color
and type system, posters, business cards, envelopes, and signage.
