Project description
0KM SPAIN is a local Spanish dining brand built on a "zero distance cuisine"
philosophy. Olive oil from nearby groves, seafood landed at dawn, vegetables
harvested within sight — the shorter the distance food travels, the better
its quality.
The challenge was holding two tones in one system: the rough honesty of
straight-from-the-source produce, and the restraint of fine dining. A roughly
stamped logo keeps the handmade, earthy texture, while a black-and-white
editorial grid holds the balance. The system runs consistently across the
logo and lockup, color and type guidelines, posters, business cards, food
wrapping, t-shirts, and exterior signage.
